Part 6/10:
Kowana takes a critical look at marketing within the indoor playground industry, as many owners mistakenly believe that they can foster success through free content and organic reach alone. While there are numerous instances of businesses going viral on social media, the reality is that effective marketing often requires a significant investment of either time or money.
She explains that developing engaging content, editing videos, and interacting with potential customers across platforms can be overwhelmingly time-consuming—especially for the owners already juggling numerous tasks. As the need for effective marketing grows, many owners find themselves either neglecting this crucial role or underestimating its importance.