Part 4/10:
AC Styles offers different pricing tiers, which Ashley has optimized towards higher-value luxury services. The onboarding package is priced at $8,500 over 60 days; thereafter, clients can opt for a monthly rate of $2,000 or a quarterly rate of $4,500. A notable chunk of revenue—about 10%—is also derived from clothing commissions, generating around 10% margins. Despite a strong close rate of 50%, Ashley identifies a fundamental issue: the need for a more robust lead generation pipeline.