Part 7/10:
Mosy identifies that Ashley's current landing pages and ad strategies are missing compelling lead magnets that can convert visitors into clients. He recommends introducing a lead magnet that’s both risk-free and easy for clients, such as personalized color analysis or ideal outfit recommendations based on their existing wardrobes.
2. Increased Ad Spend
Given the business's capacity to handle more leads, Mosy suggests increasing her monthly ad budget strategically to improve visibility and attract higher-quality leads. This idea is buoyed by the potential high returns on investment that come with higher ad spend.