Part 2/8:
Joe began creating content during his school years, primarily focusing on YouTube. He built a channel from scratch to 950,000 subscribers, focusing mainly on short-form videos that, while popular, did not lead to substantial revenue. His foray into long-form content through movie recaps yielded little success in terms of views and monetization. Joe soon realized that simply creating videos was not enough; he needed a more profitable strategy that would resonate with a broader audience.