Part 3/7:
Never Depend on a Single Platform
One of the primary lessons content creators need to take away from this situation is to avoid putting all their eggs in one basket. Specializing in just one platform can lead to catastrophic outcomes when that platform faces issues. Content creators are encouraged to use multiple platforms simultaneously, such as YouTube, Facebook, and Instagram, to create a broader safety net.
Recent inquiries among the creator community suggest a strong possibility that traffic may transition to Facebook, YouTube, and Instagram in the wake of TikTok's ban. Given that users enjoy short-form content and are accustomed to the scrollable format, many will inevitably look for alternatives on these other platforms.