Part 4/7:
This lack of passion led them to reconsider their branding strategy entirely. The resultant confusion about names—Creator Booth, Film Booth, and the forthcoming Revit—calls into question the effectiveness of branding in engaging the audience and solidifying a creator's identity.
What’s in a Name? Weighing Channel Naming Options
A key question that arises from this reflection is, "What should you name your channel?" The speaker discusses various approaches and their implications. They assert that if one aspires to build a sellable company, opting for a business name can enhance the channel's valuation as a brand asset that can function independently of its creator. This is exemplified by companies like VidIQ and Think Media.