Part 4/7:
Beyond that, webinars, giveaways, and direct messaging complete the outreach strategy to maintain engagement and convert leads into clients. The entire process is designed to create an ecosystem of interconnected components that bolster each other to maximize lead conversion.
Rethinking Offers
With meetings booked and prospects ready, the next logical step is refining the offers made to potential clients. The agency had previously relied heavily on performance deals, which worked well for generating initial business. However, to scale effectively, there is a necessary shift to retainers.