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One of Chris’s memorable marketing ventures involved Bevo's, a Texas-based gas station chain. After noticing a gap in their online retail presence, he decided to create a one-stop shop for Bevo's products. Chris's unconventional strategy included purchasing every product from Bevo's and setting up an online store, effectively gaining media attention and generating substantial revenue.
In just the first month, Texas Snacks—his Bevo's-related venture—made an astonishing $160,000 in revenue, and first-year sales hit around $1 million.