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Cam Easty, known for his hustle culture content, introduced viewers to the idea of purchasing affordable property in Egypt with the prospect of managing it as an Airbnb. His promotional clip, particularly the catchy line "I bought a property in Egypt and what they do for you is give you the property," became an instant favorite for meme creators. This phrase's repetition is not mere happenstance; it has sparked countless parodies targeting the hustle culture that has saturated online spaces.