Part 4/9:
As I continued on this journey, I realized that I had outgrown simply identifying as an Amazon seller. While the platform offers a massive customer base and simplicity, I've come to appreciate that it shouldn’t be the sole focus. In the last couple of years, my business partner Peter and I have pivoted toward building a legitimate brand.
This transition involved focusing on creating distinct products that resonate with a target audience, as opposed to merely chasing quick profits from random products. Building a brand not only enhances customer equity but increases the value of our business for potential future exits. Therein lies the true success of an online business: the ability to scale sustainably and build a reputable brand rather than follow fleeting trends.