Part 6/9:
My journey hasn’t been without its challenges. One of the primary concerns when selling on Amazon is the lack of control over various essential variables. The platform maintains ownership over customer data, making it difficult to conduct follow-ups or nurture relationships. Unlike traditional email lists—an asset I wholeheartedly endorse—Amazon sellers struggle to build direct connections with their customers.
Building an email list is paramount, providing a direct line to communicate and engage with your customers away from the constraints of a marketplace. This allows for a more personalized marketing strategy where you can continuously nurture relationships and promote future products.