Part 3/7:
The initial strategy implemented in scaling Cody’s agency involved creating a robust ad framework. The speaker presents the very ad that contributed immensely to Cody’s success, which distinctly showcased a compelling SEO service. By framing the offer to "rank number one on Google or your money back," the ad capitalized on capturing immediate attention through captivating visuals—demonstrating that simplicity, when executed well, can yield profound results.
The speaker underscores the importance of crafting compelling and smart offers. This involves ensuring that offers are:
Specific
Measurable
Achievable
Relevant
Time-oriented