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Another effective method is selling sponsored or featured listings. This approach entails charging businesses for prime positioning on your directory, enhancing their visibility. While this requires a bit more salesmanship and ongoing engagement with clients, it often yields higher revenue than display ads, especially in profitable niches like healthcare.
3. Selling Leads
Selling leads represents a step up in complexity and potential payoff. By collecting information from users and connecting them to service providers—like lawyers or plumbers—directory owners can profit significantly. This method leans heavily on establishing partnerships with service providers, as the value of leads can be quite substantial depending on the industry.