Part 4/7:
The importance of offering actionable advice cannot be overstated. The writer emphasizes that content should focus on the audience's needs. In their viral article, practical financial tips, such as buying index funds or canceling unneeded subscriptions, made the content relatable and helpful.
3. Stir Up Controversy
Creating a bit of discourse is beneficial. The writer notes that comments—whether positive or negative—boost engagement, which can enhance visibility in algorithms. By taking a stand on certain recommendations, they generated over 260 comments, proving that controversy can drive engagement.