Part 4/8:
After months of preparation, Yoyo’s tote bags, dubbed "Good Totes," went live in June 2021. Utilizing her background in content creation, she posted engaging TikTok videos to promote her brand. To her astonishment, one of her videos went viral, opening the floodgates for her launch. Initially ordering just 100 bags, the overwhelming response resulted in a 3,000-person waitlist.
Her launch day was nothing short of a whirlwind, with all inventory sold out within four minutes. This ecstatic moment marked a significant turning point in her life.