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The key takeaway? Instead of banking everything on one viral video, aim to create a diverse portfolio of content that engages a broader audience, ensuring sustainable growth over the long run.
Copying Big YouTubers is Counterproductive
Another misleading piece of advice suggests that small creators should simply copy the strategies of big YouTubers. While it may sound sensible, this approach can backfire for several reasons.
Big YouTubers often have substantial financial resources and teams behind their projects, allowing them to produce high-quality content that smaller creators cannot realistically replicate. Instead of trying to mimic their content, a more effective strategy is to look at smaller channels in your niche with fewer subscribers.