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Finding the Right Email Marketing Software: A Journey Beyond MailChimp

Choosing the right email marketing software can be a daunting task, especially after years of sticking with one platform. After a long-term relationship with MailChimp, the author decides it’s time to break free and find a better option. This article outlines the frustrations with MailChimp and the rigorous process undertaken to find a suitable replacement.

The Frustration with MailChimp

For years, the author relied on MailChimp for their email marketing efforts at Atlas, a software company they started with a friend. Their needs were quite standard: basic automations triggered by user actions and periodic newsletters. However, over time, dissatisfaction built up due to several factors.