Part 3/8:
With the new tiered pricing system, it became a guessing game; underestimating future growth resulted in unexpected overage charges, which quickly turned into a source of frustration. These pricing strategies contradicted the basic tenets of transparent business practices and left the author feeling jaded. Even the company’s award-winning customer support did not feel genuine, given the subjective nature of such awards.
The Search for Alternatives
Determined to find a solution, the author embarked on a mission to explore the top 26 email marketing tools. The plan involved analyzing pricing structures, capability requirements, and user-friendliness—all while avoiding the complications associated with MailChimp.