Part 3/6:
Once the traffic is in place, the next step is education. Sedlak employs two main ways to educate his audience effectively:
Video Call-To-Actions (CTAs)
Story CTAs
Video CTAs
Through video CTAs, Sedlak leverages raw videos that showcase his lifestyle while simultaneously offering educational insights. He integrates comments motivating viewers to engage. For instance, he may ask viewers to comment on his video with a specific word if they are interested in achieving a certain result, subsequently directing them toward a relevant sign-up page, like a webinar.