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Sedlak also utilizes story CTAs on Instagram to engage his audience further. These CTAs often include prompts for viewers to "swipe up" if they wish to learn more or access a specific product. Notably, he incorporates a clever tactic of sharing sales stories with his Close Friends on Instagram—a method that has proven to yield three to five times more sales than standard story posts.
Converting Traffic into Sales
The final stage of Sedlak's funnel is the conversion of engaged traffic into revenue. He employs two primary strategies for this:
Webinars
DM to Sales Calls