Part 9/9:
The Fair Trade Movement and Coffee Today
Today, coffee production stands at a remarkable 10 million tons annually, with the majority of it being exported to the Northern Hemisphere, where over two billion cups are consumed daily. Europe remains the highest consumer per capita.
As the coffee industry evolves, efforts like fair trade initiatives have emerged to ensure that small producers receive fair prices despite overwhelming global supply. The complex history of coffee not only mirrors the shifting tides of commerce, culture, and politics throughout the ages but also emphasizes the beverage's journey from humble beginnings in Ethiopia to its status as a global staple enjoyed by millions.