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Before selecting specific targeting options for your Facebook ads, it is crucial to determine the type of campaign you wish to create. The chosen campaign type will dictate the available targeting options. Facebook offers a spectrum of campaign types, from those that allow significant control to others where the platform manages targeting on your behalf.
Advantage Plus Shopping Campaigns
One of the primary campaign types is the Advantage Plus Shopping Campaign. This innovative approach is designed to streamline the advertising process, merging campaign and ad set levels into two simplified stages. The only targeting parameter that advertisers can directly input is audience location, encouraging broader targeting.