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While this may seem limiting, Meta's sophisticated algorithms utilize extensive data on user behavior—both on and off-platform—to optimize ad delivery. The use of real-time feedback loops allows Meta to display ads to a wider audience, ultimately increasing conversion opportunities. This campaign type is especially advantageous for advertisers who may struggle with narrowing their audience intelligently and can lead to better results by expanding potential customer reach.
Manual Sales Campaigns with Advantage Plus Audience Targeting
The second approach involves Manual Sales Campaigns that incorporate Advantage Plus Audience targeting. This option provides advertisers with more control compared to Advantage Plus Shopping Campaigns.