Part 4/7:
Understanding that a robust marketing strategy is crucial for the store's success, he dives into learning about Facebook and Instagram advertising. He assembles a range of compelling ads with the individual products in mind, aiming to reignite sales. Drawing from prior experiences of what has historically worked, he focuses his efforts on the 65 L outdoor backpack and the weatherproof outdoor blanket.
Despite initial struggles with ad performance, the entrepreneur optimizes his approach by creating high-quality user-generated content and tailoring his ads to better resonate with his audience. The pivot in strategy starts showing results, with a significant uptick in sales.