Part 3/7:
The essence of this new business model lies in serving clients different types of "coffee" based on their needs and preferences—akin to how people consume coffee differently, whether in a cafe, on-the-go, or brewed at home. The entrepreneur created three distinct service levels:
- Done for You Solutions: This premium offering caters to clients who want a hands-off approach. Here, the entrepreneur and his team implement marketing strategies and manage campaigns without requiring client involvement, similar to enjoying a cappuccino served at the shop.