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The COVID-19 pandemic played a significant role in the website's growth, as countless individuals sought to improve their computer skills while stuck at home. With 80,000 monthly visitors and a keyword strategy focused on terms like "Excel practice," the site capitalizes on a perennial demand for upskilling.
Lessons Learned
This case study presents a key takeaway: even in a saturated market, there’s room for growth if you cater to a specific audience's needs. The demand for skills like Excel has led many to seek out educational resources, and the opportunity exists to replicate this model with courses on in-demand skills like artificial intelligence and coding.