Part 2/9:
In the early 1900s, America’s billionaires faced a growing public backlash while also grappling with the reality of significant tax obligations. The society of the time painted them as greedy robbers, exploiting the masses. To counter this, they launched a well-orchestrated PR campaign to rebrand themselves as philanthropists. This deliberate shift allowed them to contribute to societal improvement by donating to hospitals, universities, and the arts, effectively changing the narrative surrounding their wealth.