Part 1/8:
The Rise and Fall of BeReal: An App’s Journey from Prominence to Oblivion
BeReal, once celebrated as the “anti-Instagram,” skyrocketed in popularity during the pandemic, amassing over 80 million downloads and capturing the hearts of Gen Z. However, in a swift turn of events, the app saw a staggering 94% decline in search interest and was sold to Voodoo in mid-2024 for just €500 million, despite generating no revenue. This begs the question: What led to BeReal's meteoric rise and equally rapid decline?