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Moreover, locking users out until they shared their content hampered engagement rather than encouraged it, working against fundamental principles of user psychology. Continuous engagement thrives on ease of access, and by creating barriers, BeReal inadvertently hindered its users’ experience.
The Aftermath and Acquisition
Despite diminishing active user counts, BeReal's journey did not end with its decline. In June 2024, BeReal was acquired by Voodoo, a company primarily known for casual mobile games, for €500 million. This acquisition was met with skepticism, as Voodoo’s reputation included numerous missteps, including questionable advertising practices.