Part 7/8:
It remains uncertain how a casual gaming company plans to leverage a social media platform, yet Voodoo’s intent may revolve around mining data related to Gen Z's daily habits. This pivot away from social media towards monetization strategies could reshape BeReal but potentially compromise its original vision of authenticity.
Lessons Learned
The saga of BeReal underscores important lessons about adaptability in the fast-evolving world of tech. An app's success and initial appeal can quickly erode if the foundations it was built upon are not sustained or allowed to evolve. Failure to monetize and engage users effectively can lead to swift declines, even for platforms that capture the zeitgeist.