Part 1/8:
Garmin's Remarkable Comeback in the Smartwatch Market
In the fiercely competitive landscape of smartwatches, Garmin's industry revival has astonished many, especially given its small market share. As of Q2 2024, Garmin's stake in the smartwatch segment is so minor that it barely registers on market share charts; yet, against all odds, the company's stock is thriving, boasting nearly a 100% increase over the past year. Often reduced to a punchline in tech discussions, Garmin has demonstrated a dramatic turnaround, raising the question: What fueled this remarkable comeback?