Part 4/9:
Choosing the right niche is perhaps the most crucial element for success with Shorts. The speaker warns against pursuing niches without a proof of concept (POC)—meaning they must have existing audience engagement and appreciation. For instance, they point to channels specializing in popular segments such as Pokemon, which are performing well through simple, engaging content. The emphasis is not merely on copying existing niches but rather on understanding the type of content that works and adapting it to other, less-explored themes.