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For years, hashtags were the tool through which users categorized content, hoping to capture the eyes of their intended audience. However, evidence now suggests that these tools have become obsolete. The data has illuminated a concerning trend: relying on hashtags is no longer an effective strategy. Instead, Instagram has replaced hashtags with a much more potent system powered by artificial intelligence (AI).
In a landscape where algorithms dictate engagement, content creators must understand this shift. It's not just about finding the perfect hashtag; it's about using the advanced capabilities of Instagram's AI to ensure better reach and engagement.