Part 3/8:
Instagram's AI capabilities vastly surpass the categorization efforts that hashtags provided. The platform now employs sophisticated voice and visual recognition systems that analyze content across several layers. AI not only examines captions and scripts but also listens to audio and observes visual elements within the content. The goal? To effectively match audiences with the right content.
As creators, one must adapt to this by integrating niche-specific phrases and keywords throughout their content. This approach allows you to ‘feed’ the algorithm positive signals about your target audience. For instance, if you're discussing content strategies with a guitar in hand, the algorithm will note that and match your content with users who engage with similar themes.