Part 5/9:
Following the Roadster, Tesla laid the groundwork for the Model S—a more mainstream vehicle aimed at broader audiences. While facing insurmountable operational challenges, including near-bankruptcy during the 2008 financial crisis, the Model S emerged as a symbol of hope. Musk’s audacity during this era was palpable as he poured personal funds into saving the company while simultaneously securing government loans to ramp up production.
Subsequently, the Model S redefined electric vehicles with its luxurious offerings, remarkable range, and advanced safety profiles. Nevertheless, critical omissions and unfulfilled promises arose, notably around a more affordable base model that never materialized as planned.