Part 6/9:
Tesla’s transition from creating niche luxury vehicles to mass-market production reached a peak with the Model 3, which was envisaged to democratize electric vehicle ownership. However, the rollout was marred by production issues Musk termed “production hell.” Tesla adopted unconventional measures, including building assembly lines in temporary tents, required to meet high demand.
Despite these struggles, the Model 3's eventual success positioned Tesla as a leading global automaker. It became the top-selling electric vehicle globally, significantly uplifting Tesla’s market valuation and transforming it from a luxury niche player to a mainstream force in the automotive industry.