Part 8/9:
Tesla finds itself at a pivotal moment. Once a symbol of cutting-edge technology and future-focused automotive innovations, the company wrestles with waning enthusiasm surrounding its new products. Sales for certain models have plummeted, and Musk’s public persona has shifted from innovative visionary to figure embroiled in controversy.
Traditional automotive makers, working within structured bureaucracies, have begun to catch up, eroding Tesla's competitive edge. Coupled with a notable decline in consumer perception—what was once seen as groundbreaking has started weaving into the mundane fabric of automotive existence—the need for Tesla to re-establish its identity is urgent.