Part 3/7:
Black Friday sales alone saw a 45% growth year-over-year, and the company has taken steps to enhance customer experience by speeding up order fulfillment by 60% compared to previous years. This level of commitment to customer satisfaction has solidified customer loyalty and optimized sales processes.
Ad Revenue and Platform Reliability
Despite the growth in product sales, it was observed that AdSense revenue as a percentage of overall income has decreased, falling from 26% to an estimated 21%. While some may see this decline as concerning, insider insights reveal that this diversification is beneficial. By having varied revenue streams, LMG is less dependent on platform fluctuations, giving them greater stability in challenging market conditions.