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The Urus has carved out a niche amongst affluent millennials, particularly streamers and drop shippers who have recently hit the jackpot. As of 2021, approximately 2.5 million new millionaires were minted in the U.S. alone, the most significant increase in a single year recorded this century. This surge is primarily fueled by the increasing income disparity, with the wealth of the upper class soaring by 41% since 1979 while wages for the middle and lower classes stagnated or even dwindled.