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To translate your purpose into actionable results, it’s essential to outline specific social media goals aligned with your overarching business ambitions. Whether it’s collaborating with other creators, selling art, or cultivating community relationships, each goal should be articulated clearly, possibly including timeframes and specific outcomes.
Understanding Your Audience
One of the most critical aspects of social media strategy is understanding your target audience. Chantel recommends formulating detailed profiles of the individuals you are creating for: their interests, desires, and demographics. By identifying your audience, you can tailor your content to resonate with them effectively.