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Moreover, brand deals have emerged as a significant source of income. Recent collaborations suggest he commands between $100,000 and $200,000 per sponsored video based on industry standards of $15 to $25 per thousand views. These lucrative deals can lead to profitable outcomes, particularly when video series focus on a single vehicle, allowing him to recoup the costs across multiple episodes. However, not all endeavors are equally financially rewarding; instances like the Ferrari project illustrated how unforeseen expenses without sponsorship can lead to unrecouped losses, despite him selling off parts of the vehicle to mitigate expenses.