Part 3/8:
To excel on Instagram, one must grasp the algorithm's operation. Key metrics significantly impact reach and engagement levels. The most crucial metrics to focus on are average watch time, like rate, and send rate. When posting, Instagram shares your content with both followers and non-followers, measuring the interest through various engagement metrics.
For example, a single video that achieved 18 million views, over 500,000 likes, and extensive shares brought in 75,000 new followers. Understanding how the algorithm categorizes content can drastically improve visibility, especially for newer creators looking to break into the mainstream.
The Importance of Niche Selection