Part 5/10:
Many creators fall into the trap of producing shallow content by regurgitating information without providing substantial insights. During a personal journey from fitness content to educational and motivational videos, the author realized that their initial struggles stemmed from a lack of depth. It wasn’t until they started immersing themselves in deeper knowledge and developing a solid understanding of the subjects they wanted to discuss that they began to see success.
To foster depth, include nuance and unique perspectives in the content, allowing viewers to feel like they’re receiving valuable, novel insights that trigger engagement and retention.