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Mosseri emphasized that Instagram aims to be the best platform for creators, acknowledging both existing challenges and opportunities. As the number of content creators continues to grow on Instagram, the platform faces increasing scrutiny. Mosseri highlighted the need to better understand creators' needs and to provide them with meaningful support to help them break out and gain visibility.
Key Priorities for 2025
Three major priorities emerged from their discussion that Mosseri revealed as fundamental for the future of the platform:
- Valuing Original Content: Instagram is committed to identifying and rewarding creators who produce original content. This is important as the platform navigates the balance between originality and popular trends.