Part 4/8:
A significant portion of the conversation revolved around issues of reach and the algorithm. Mosseri reiterated that Instagram does not engage in shadow banning or suppressing reach for users. Instead, fluctuations in content reach often stem from external variables, such as increases in competition and changes in user behavior.
Mosseri noted that with more users comes more content—resulting in a complex interplay of demand and supply that affects everyone's visibility. He encouraged creators to focus on maximizing shares and engagement metrics, particularly through shares and watch time, to improve their reach algorithmically.