Part 5/8:
One of the notable changes introduced on the platform is the emphasis on "unconnected reach," which refers to reach from non-followers. This development is critical as it allows users to discover new creators and content. Mosseri explained that Instagram's recommendation system aims to increase the content available in the feed by emphasizing discoverability, thus counteracting concerns about the declining engagement rates seen by many users.
Enhancements to Messaging and SEO
Mosseri also discussed enhancements to Instagram's messaging features, specifically surrounding DMs and automation. While automated responses through approved partners are allowed, Mosseri reminded creators about the importance of using reputable services to avoid potential issues.