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Furthermore, the focus on improving search functionality within Instagram will enable better discoverability of content. This includes collaborations with external search engines to surface content more effectively.
The Future of Hashtags
As for hashtags, Mosseri clarified that their role in increasing reach has diminished. Instagram has moved away from allowing users to follow hashtags due to issues with spam and safety. Instead, the focus has shifted toward ranking and quality content moderation.
He acknowledged ongoing discussions regarding hashtags, assuring listeners that they won't be entirely removed but will continue to evolve in their application within the platform.