Part 2/7:
At the outset of their music career, this artist experienced the common pitfalls of trying to do it all. They juggled numerous tasks, from posting on social media to engaging in various promotional tricks, akin to a one-person marketing team. However, while they were consistently busy, the efforts didn’t always yield meaningful results.
Before venturing into music, they faced similar challenges running a photography business, where 80% of their time was spent on low-revenue jobs like family shoots and mini-sessions. The most lucrative aspect of their business—weddings—was relegated to only 20% of their schedule. This misallocation of time stemmed from a lack of awareness of where true value lay.