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Identifying your target audience and compelling topics is critical. Start by analyzing competitors' channels. Go to your chosen competitor’s videos tab, filter by popularity, and explore topics that resonate well with viewers. Focusing on Evergreen topics—like nutrition themes that attract consistent views—can provide a strong foundation for your content planning. For instance, a video like "Foods to Eat to Quickly Gain Weight" garnered 8 million views, demonstrating the potential audience interest.