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As the promotional tour began, allegations of tension between Lively and Baldoni surfaced. Social media users noted their absence of interactions during promotional events, leading to speculation about a feud. The situation escalated when TMZ reported that Lively felt uncomfortable during intimate scenes, citing incidents involving her weight and personal boundaries, which Baldoni allegedly violated.
This was mere foreshadowing of the chaos to come. By December 2024, Lively filed a formal complaint against Baldoni, alleging sexual harassment during filming and claiming he had orchestrated a smear campaign against her. The accusations were shocking: Baldoni had supposedly entered her makeup trailer uninvited and improvised intimate scenes without consulting an intimacy coordinator.